From 1967 to 2026, one thing never changes: the excitement and adrenaline-rushing feeling of the Super Bowl will never change. On Sunday, February 8th, the NFL hosted Super Bowl LX with the Seattle Seahawks and New England Patriots going head to head, with the Seahawks coming out victorious.
The Super Bowl is a worldwide event, with hundreds of thousands of people watching. Yes, people obviously watch football. But what’s an event like this without an extravagant half-time to go with it? Most recently, two-time Grammy winner and Puerto Rican musician Bad Bunny performed at the Super Bowl.
In total, this halftime show brought in a staggering 128.2 million average viewers, settling at 135 million, making it the most-watched halftime show since Kendrick Lamar. This show also featured superstars Lady Gaga and Ricky Martin.
This halftime show was eye-catching in many ways. But what really stood out about this show is that Bad Bunny is the first Latino artist to headline an event like this and perform mostly in Spanish, which was a huge leap for the Latino community and gave recognition to all.
Despite different reactions around Bad Bunny’s halftime show, one thing is for certain. He created a breakthrough to potentially shift the usual aspect of the halftime show into something more cultural and meaningful to millions of people and influence the shows in the future.
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